Bắc Giang Province will organise promotion programmes to stimulate demand and accelerate the digital transformation to boost the local tourism industry this year.
To ease consumption pressure and enhance the value of lychees, agricultural and environmental sectors, along with local authorities, have implemented strategies to improve quality and expand market access, particularly for exports.
The tourism programme, called ''Lục Ngan Lychee - The Essence of Vietnamese Fruits'', marks the start of the Lục Ngạn Summer Tourism Programme 2025. It aims to introduce and promote lychee and other specialties of the locality, attract tourists and...
Festival-goers will have a chance to take part in lychee harvesting, bunch-tying, stem-cutting, chilling fruit in ice-water tanks, and packing into foam boxes in accordance with export-standard procedures.
